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Corporate Profile
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Las Vegas Field and Focus, LLC specializes in the collection
of data for the marketing and public opinion research
industry. Our primary geographic coverage area is Las
Vegas, Nevada. |
Objective:
Las Vegas Field and Focus, LLC is a, professional
marketing research firm specializing primarily on the
Las Vegas market. At Las Vegas Field and Focus, LLC
our goal is to furnish the Market Research industry with the
highest quality, most reliable data collection services
available. We are continually expanding and improving
our research systems, our facilities and equipment,
and at the same time, increasing the professionalism
of our interviewing and supervisory staff. At Las
Vegas Field and Focus, LLC we are experts at gathering
information. We believe we can provide you with the
most accurate, up-to-date, detailed information that
is available on any subject matter for any reason.
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Experience:
Las Vegas Field and Focus, LLC has studied an array of
markets, ranging from the public sector to the hotel/casino
industry. Clients include governmental agencies, legal
agencies, publications, retailers, real estate/property
management companies, advertising and public relations
agencies, television/radio channels, medical organizations,
non-profit organizations, new product manufacturers and the
ever-expanding entertainment industry.
Las Vegas Field and Focus, LLC performs both qualitative
research (e.g., focus groups, mock jury trials, in-depth
interviewing) as well as quantitative research (e.g.,
attitudinal studies, demographic segmentation studies, etc.).
We use many different types of research methodologies, including
telephone interviewing, intercepts, business-to-business research,
and executive interviewing.
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Capabilities:
As a research agency, Las Vegas Field and Focus, LLC
employs a professional staff that provides services
through company to keep all phases of projects in-house,
which assures high-quality work.
Understanding and keeping pace with the dynamic nature of
today’s marketing industry, we continue to adopt new strategies
and services to measure and evaluate the changing consumer.
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FACILITIES
Las Vegas Field and Focus, LLC is found in the heart of Las Vegas.
Only ten minutes from the Las Vegas Convention Center, five minutes
from the strip, ten minutes from the airport, and fifteen minutes
from downtown Las Vegas. With over 10.000 S.F. of professional
office space.
Our state-of-the art BRAND NEW facility feature oversized focus group
rooms, client rooms that are separated by a
one-way mirror for viewing and capable of handling up to 15
persons. We use state of the art audio and video taping equipment with
concealed microphones. In each of the three focus group rooms, private lounges offers
telephones, computers, broadband internet, and a private entry for clients.
Our roomy and comfortable reception area and a client
lounge (office) offer a welcoming atmosphere and should the need
present itself, one-on-one rooms are available. Our largest respondent
room accommodates up to 65 people, making this room ideal for muck
jury’s trial, music test or television programming test.
In our telephone rooms, we have a total of 10 telephone lines for
interviewing, recruiting locally and nationally as well as recruiting
participants for focus groups, one-on-one’s, health care and executive
pre-recruited groups.
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OPERATIONS SUMMARY
All interviewers are trained on an on-going basis. The M.R.A. (Market
Research Association) training film is used as a beginning introduction
to the Market Research industry. Applicants are then selected for further
training. Only those with demonstrated qualities are selected to represent
the Market Research profession.
Supervisors are constantly trained in their job capabilities. Each
supervisor is trained to be a specialist in one of our field departments:
Telephone, Focus Group Recruiting, and Field Interviewing. Our supervisors
and interviewers meet regularly to exchange information and discuss data
collection techniques to produce high quality results. Las Vegas Field and
Focus LLC also practice 100% editing of all completed surveys and we vary
our validation procedures to meet the client’s study-specific requirements.
In short, we deliver what you come to us for: “TOP NOTCH DATA COLLECTION”.
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FOCUS GROUPS/PRE RECRUITED STUDIES
Las Vegas Field and Focus,LLC is located at 3909, South Maryland Pkwy 4th
floor Las Vegas NV 89119. We offer both video and audio recordings of all
focus group proceedings. Our large spacious conference rooms allow for
comfortable seating, prototype exhibits as well as many other capabilities.
Our client lounge/office allows for client meetings, broadband Internet
access, telephone calls, as well as group monitoring. We are also a member
of Focus Vision Worldwide offering the largest network of video conferencing
in the world.
All of our clients recruiting needs are met with qualified respondents.
Recruiting is conducted using various methods, i.e.: cross street directory
and our computer data. Respondents on our database are monitored closely,
allowing us the capability of controlling our respondents to be sure there
are “no professional respondents” participating in any of our pre-recruited
studies. We also have bi-lingual interviewers and moderators that enhance our
ability to recruit Hispanic and other ethnic respondents.
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GAMING RESEARCH
Being the world’s gaming capital, Las Vegas is the perfect
market to gaming related prototype testing. With a comprehensive
Field Services and having completed dozens of prototype gaming Testing,
Las Vegas Field and Focus is a sure bet on your next project.
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MUSIC STUDIES
Las Vegas Field and Focus Test Lab room can seat up to 80
people comfortably making this room perfect for a large group
of respondents.
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MOCK JURY TRIAL
Located in the fastest growing area of the country and over
1.5 million of the best demographics makes Las Vegas Field
and Focus the perfect location to withdraw your perfect “trial”.
With our testing room sitting 80 people we’re sure to satisfy all
of your needs.
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TELEVISION PROGRAMMING TESTING
Our Lab Testing Room equipped with broadband Internet access and
communication pass through to the client room, seats up to 80 people;
Videoconferencing provided by the largest network in the world (Focus
vision); 27” Monitors, by far the best demographic mix in the country
and uncompromised recruiting makes Las Vegas Field and Focus the perfect
stop for your research test.
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USABILITY TEST LAB
We are equipped with state of the art computers, broadband Internet service,
videotaping capabilities, any website and onsite services guaranteeing the
best results.
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MEDICAL MARKET RESEARCH
Las Vegas Field and Focus, LLC. Has extensive healthcare research experience
and is a leading provider for focus groups and one-on-one interviewing in-office
as well as our locations. Studies have been conducted on computer and on paper.
We have developed a reliable database of physicians, specialists and medical
personnel.
We conduct healthcare studies with the following specialists:
Physicians
Allergists
Anesthesiologists
Cardiologists
Dermatologists
Ear, Nose & Throat Specialists
Endocrinologists
Gastro-Intestinal Specialists
General Practitioners, Internal Medicine
General Surgeon
Infectious Disease Physicians
OB-GYN
Oncologists/Hematologists
Ophthalmologists
Orthopedists
Pediatricians
Psychiatrists
Pulmonologists
Rheumatologists
Urologists
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