Las Vegas Field and Focus

         Corporate Profile                 



Background:
Las Vegas Field and Focus, LLC specializes in the collection of data for the marketing and public opinion research industry. Our primary geographic coverage area is Las Vegas, Nevada.

Objective:
Las Vegas Field and Focus, LLC is a, professional marketing research firm specializing primarily on the Las Vegas market. At Las Vegas Field and Focus, LLC our goal is to furnish the Market Research industry with the highest quality, most reliable data collection services available. We are continually expanding and improving our research systems, our facilities and equipment, and at the same time, increasing the professionalism of our interviewing and supervisory staff. At Las Vegas Field and Focus, LLC we are experts at gathering information. We believe we can provide you with the most accurate, up-to-date, detailed information that is available on any subject matter for any reason.

Experience:
Las Vegas Field and Focus, LLC has studied an array of markets, ranging from the public sector to the hotel/casino industry. Clients include governmental agencies, legal agencies, publications, retailers, real estate/property management companies, advertising and public relations agencies, television/radio channels, medical organizations, non-profit organizations, new product manufacturers and the ever-expanding entertainment industry.

Las Vegas Field and Focus, LLC performs both qualitative research (e.g., focus groups, mock jury trials, in-depth interviewing) as well as quantitative research (e.g., attitudinal studies, demographic segmentation studies, etc.). We use many different types of research methodologies, including telephone interviewing, intercepts, business-to-business research, and executive interviewing.

Capabilities:
As a research agency, Las Vegas Field and Focus, LLC employs a professional staff that provides services through company to keep all phases of projects in-house, which assures high-quality work.

Understanding and keeping pace with the dynamic nature of today’s marketing industry, we continue to adopt new strategies and services to measure and evaluate the changing consumer.

FACILITIES
Las Vegas Field and Focus, LLC is found in the heart of Las Vegas. Only ten minutes from the Las Vegas Convention Center, five minutes from the strip, ten minutes from the airport, and fifteen minutes from downtown Las Vegas. With over 10.000 S.F. of professional office space.

Our state-of-the art BRAND NEW facility feature oversized focus group rooms, client rooms that are separated by a one-way mirror for viewing and capable of handling up to 15 persons. We use state of the art audio and video taping equipment with concealed microphones. In each of the three focus group rooms, private lounges offers telephones, computers, broadband internet, and a private entry for clients. Our roomy and comfortable reception area and a client lounge (office) offer a welcoming atmosphere and should the need present itself, one-on-one rooms are available. Our largest respondent room accommodates up to 65 people, making this room ideal for muck jury’s trial, music test or television programming test.

In our telephone rooms, we have a total of 10 telephone lines for interviewing, recruiting locally and nationally as well as recruiting participants for focus groups, one-on-one’s, health care and executive pre-recruited groups.

OPERATIONS SUMMARY
All interviewers are trained on an on-going basis. The M.R.A. (Market Research Association) training film is used as a beginning introduction to the Market Research industry. Applicants are then selected for further training. Only those with demonstrated qualities are selected to represent the Market Research profession.

Supervisors are constantly trained in their job capabilities. Each supervisor is trained to be a specialist in one of our field departments: Telephone, Focus Group Recruiting, and Field Interviewing. Our supervisors and interviewers meet regularly to exchange information and discuss data collection techniques to produce high quality results. Las Vegas Field and Focus LLC also practice 100% editing of all completed surveys and we vary our validation procedures to meet the client’s study-specific requirements. In short, we deliver what you come to us for: “TOP NOTCH DATA COLLECTION”.

FOCUS GROUPS/PRE RECRUITED STUDIES
Las Vegas Field and Focus,LLC is located at 3909, South Maryland Pkwy 4th floor Las Vegas NV 89119. We offer both video and audio recordings of all focus group proceedings. Our large spacious conference rooms allow for comfortable seating, prototype exhibits as well as many other capabilities. Our client lounge/office allows for client meetings, broadband Internet access, telephone calls, as well as group monitoring. We are also a member of Focus Vision Worldwide offering the largest network of video conferencing in the world.

All of our clients recruiting needs are met with qualified respondents. Recruiting is conducted using various methods, i.e.: cross street directory and our computer data. Respondents on our database are monitored closely, allowing us the capability of controlling our respondents to be sure there are “no professional respondents” participating in any of our pre-recruited studies. We also have bi-lingual interviewers and moderators that enhance our ability to recruit Hispanic and other ethnic respondents.

GAMING RESEARCH
Being the world’s gaming capital, Las Vegas is the perfect market to gaming related prototype testing. With a comprehensive Field Services and having completed dozens of prototype gaming Testing, Las Vegas Field and Focus is a sure bet on your next project.

MUSIC STUDIES
Las Vegas Field and Focus Test Lab room can seat up to 80 people comfortably making this room perfect for a large group of respondents.

MOCK JURY TRIAL
Located in the fastest growing area of the country and over 1.5 million of the best demographics makes Las Vegas Field and Focus the perfect location to withdraw your perfect “trial”. With our testing room sitting 80 people we’re sure to satisfy all of your needs.

TELEVISION PROGRAMMING TESTING
Our Lab Testing Room equipped with broadband Internet access and communication pass through to the client room, seats up to 80 people; Videoconferencing provided by the largest network in the world (Focus vision); 27” Monitors, by far the best demographic mix in the country and uncompromised recruiting makes Las Vegas Field and Focus the perfect stop for your research test.

USABILITY TEST LAB
We are equipped with state of the art computers, broadband Internet service, videotaping capabilities, any website and onsite services guaranteeing the best results.

MEDICAL MARKET RESEARCH
Las Vegas Field and Focus, LLC. Has extensive healthcare research experience and is a leading provider for focus groups and one-on-one interviewing in-office as well as our locations. Studies have been conducted on computer and on paper. We have developed a reliable database of physicians, specialists and medical personnel.

We conduct healthcare studies with the following specialists:

Physicians
Allergists
Anesthesiologists
Cardiologists
Dermatologists
Ear, Nose & Throat Specialists
Endocrinologists
Gastro-Intestinal Specialists
General Practitioners, Internal Medicine
General Surgeon
Infectious Disease Physicians
OB-GYN
Oncologists/Hematologists
Ophthalmologists
Orthopedists
Pediatricians
Psychiatrists
Pulmonologists
Rheumatologists
Urologists